Senior Designer – User Experience (UX)
Global Commercial Software
January 2017 – Current
Coordinate and lead all new software product UX efforts worldwide for the commercial software division. Design thinking mentor to PM’s, PO’s, and UI/UX designers. Keynote speaker at the annual 2019 Global Software Summit where I introduced the company to the history and application of design thinking methodologies. Successfully led a cross-functional “Make-It-Happen” team on an 11-week journey to discover how UX can be effectively incorporated into our existing development cycles and defined new working relationships between developers and creatives.
Pima Community College
Pima Arts Occupational Program External Advisory Committee
January 2010 – Current
Strategist and consultant to the college’s digital arts faculty and fine art program administrators.
Creative Director & UI/UX Designer
DIY Technologies (A subsidiary of MiTek Industries)
January 2009 – January 2017
Provided creative direction and UI/UX design for multiple software products and was recognized by stakeholders as providing clarity and usability to the user experience. Invented a highly regarded menu system for deck designer applications for iPad that increased usability by offering stepped navigation and interactive product selection.
March 2012 – July 2015
Successfully launched and managed Tucson’s first fashion photography studio that doubled as a social hub for the industry. Studio events included live fashion shoots, industry meet & greets, model training, studio photography training, portfolio building, and clothing designer fashion shows.
Pima Community College
Digital Arts Program
January 2004 – January 2009
Instructed entry-level, intermediate, and advanced courses in digital art software while teaching graphic design, advertising principles, and visual communications methods. Inspired the faculty with new instruction methods that maximized employment potential by matching individual skill levels with one-on-one tutoring and real-world projects.
Sturm Design, LLC.
September 1996 – January 2009
Provided an array of creative services ranging from graphic design and web design to 2D & 3D animations, to virtual world developments. Designed and developed a dynamic database-driven website that improved user experience and access to genetics engineering resources and digital tools. Designed a complete brand makeover for an analog chip design firm that was recognized as having increased the perceived value of the company during acquisition. Collaborated with the University of Chicago’s School of Medicine to create a virtual world digital twin of their hospital which was successfully used for crisis scenario training.
DIY Online, Inc.
October 1998 – June 2001
Led a team of five creatives to design and develop multiple applications and configurators for the home improvement industry. Insisted on wireframing and paper prototyping our massive DIYer resource website out ahead of developing coding, resulting in less confusion and revisions before launch. Recognized for “clean” and effective design for all company sales and marketing collateral, print projects, magazine advertisements, trade show collateral, trade show booth graphics, and investor materials. Note: there was a short break in employment during conversion from a dot com to a software development company.
Cavalry Scout / Border Operations
United States Army
2/1 Cavalry, Ft. Hood, Texas
1/11 ACR, Fulda, Germany
1/11 ACR Border Operations, OP Alpha, Germany
May 1985 – April 1989
Graduated combat arms basic training in Ft. Knox, Kentucky with the highest score in firearm marksmanship. Assigned to the elite 2nd Squadron, 1st Cavalry Headquarters & Headquarters Troop in Ft. Hood, Texas. Completed local air assault training, participated in multiple live-fire exercises, and numerous war games. Reorganized and optimized the First Sergeant’s troop office, drove the Lt. Colonel’s armored and personal vehicles, and assisted visiting generals and dignitaries.
Assigned to the elite 1st Squadron, 11th Armored Cavalry in Fulda, Germany. Assigned to Border Operations and was promoted to border operations trainer. Developed the Army’s first relational database program tracking enemy activity along the East/West German border. Defined new processes and methods for the operations center which improved reporting quality and consistency. Improved Operations Post Alpha methods and operations, dramatically improving the ability of visiting units to operate at peak performance. Became a Border Trainer, Border Photographer, and Border Photography Trainer to all units cycling through border duties.
Honorable discharge with multiple awards and recognitions.