Senior Designer – User Experience (UX)
Global Commercial Software
January 2017 – Current (4+ yrs)
First among equals UX practitioner, creative strategist, and champion of the end-user.
Coordinate and lead all digital product UX design for the global commercial software division. Collaborate with product managers and product owners to create new software that balances business needs and usability. Mentor to UI/UX designers in North America, Europe, and Australia.
Honored to be a keynote speaker for our 2019 Annual Global Software Summit. Successfully led a post-summit, cross-functional Make-It-Happen Team for 11 weeks in order to discover how and where we can effectively incorporate UX and design thinking into our legacy development cycles.
Pima Community College
Pima Arts Occupational Program External Advisory Committee
January 2010 – Current
External strategist and consultant to the College of Art Digital Arts Program, bringing a unique perspective to the committee as having been a former student, instructor, and now professional.
Creative Director & UI/UX Designer
DIY Technologies (A subsidiary of MiTek Industries)
January 2009 – January 2017
Provided creative direction and UI/UX design for multiple digital products for the home improvement industry and was recognized by stakeholders as providing clarity and usability to the user experience.
Invented a gesture-based menu system and geometry manipulation systems for mobile deck design software that dramatically increased usability on tablets.
March 2012 – July 2015
Successfully launched and managed Tucson’s first fashion photography studio that doubled as a social hub for the industry.
Studio events included live fashion shoots, industry meet & greets, model training, studio photography training, portfolio building, and clothing designer fashion shows.
Pima Community College
Digital Arts Program
January 2004 – January 2009
Instructed beginner, intermediate, and advanced courses in graphic design software while teaching advertising principles, visual communications, and digital art.
Inspired the faculty with new instruction methods that maximized employment potential by matching individual skill levels with one-on-one tutoring and real-world projects.
Sturm Design, LLC.
September 1996 – January 2009
Provided an array of creative services ranging from graphic design and web design to 2D & 3D animations, to virtual world developments.
Designed and developed a dynamic database-driven website that improved user experience and access to genetics engineering resources and digital tools.
Designed brand makeovers for an analog chip design firm and internet service provider, and was recognized for increasing the perceived value of both companies during their acquisitions.
Collaborated with the University of Chicago’s School of Medicine to create a virtual world digital twin of their hospital which was successfully used for crisis scenario training.
DIY Online, Inc.
October 1998 – June 2001 (Dot Com Era)
Led a team of five creatives to design and develop multiple web-based applications and configurators for the home improvement industry. Insisted on wireframing and paper prototyping our massive DIYer resource website ahead of coding, resulting in less confusion and revisions before launch.
Recognized for “clean” and effective design for all company sales and marketing collateral, print projects, magazine advertisements, trade show collateral, trade show booth graphics, and investor materials.
Veteran – Cavalry Scout / Border Operations
United States Army
2/1 Cavalry, Ft. Hood, Texas
1/11 ACR, Fulda, Germany
1/11 ACR Border Operations, OP Alpha, Germany
May 1985 – April 1989
Graduated combat arms basic training as a Cavalry Scout in Ft. Knox, Kentucky, and recognized for having the highest score in firearm marksmanship. Assigned to the elite 2nd Squadron, 1st Cavalry Headquarters & Headquarters Troop in Ft. Hood, Texas.
Completed local air assault training, participated in multiple live-fire exercises and numerous war games. Reorganized and optimized the command offices, drove the commander’s armored and military vehicles, and assisted visiting generals and dignitaries.
Assigned to the elite 1st Squadron, 11th Armored Cavalry in Fulda, Germany. Assigned to Border Operations and was promoted to border operations trainer. Developed the Army’s first relational database program tracking enemy activity along the East/West German border.
Defined new processes and methods for the operations center which improved reporting efficiency, quality, and consistency. Improved OP Alpha’s reporting communications and reporting methods, dramatically improving the visiting unit’s ability to operate at peak performance. Performed many roles to include Border Trainer, Border Photographer, and Border Photography Trainer.
Honorable discharge with multiple awards and recognitions.